Celebrating Michigan’s Startup Ecosystem
WITH MICHIGAN FOUNDERS FUND
Copywriting and design of a multiyear impact report.Michigan Founders Fund (MFF) supports high-growth entrepreneurs in Michigan while reinvesting in local communities. Since its founding in 2020, the organization has grown rapidly, expanding its programs, strengthening connections among founders statewide, and providing funding to startups and community initiatives. By bringing together entrepreneurs from diverse backgrounds and industries, MFF is fostering a more inclusive, collaborative, and community-driven startup ecosystem.
To showcase its accelerated progress, MFF partnered with The Work Department to create an impact report that captures its mission, role, and celebrates its achievements. Working collaboratively with MFF’s small staff, we set out to capture its momentum while making complex information clear and accessible. We began by outlining themes, crafting messaging, collecting testimonials from its diverse membership, and distilling data to clearly convey the organization’s impact.
The design approach reinforces MFF’s energy and mission through strong colors, engaging graphics, and clear typography. A recurring MFF-branded shape structures content, enhancing readability and guiding readers through key achievements. A defining feature is the tape strip that highlights Connection → Culture → Community, visually representing MFF’s role as the connective fiber of Michigan’s startup ecosystem.
More than a retrospective, the impact report is a celebration of founders, a testament to Michigan’s startup strength, and a reflection of the impact of a founder-driven culture of giving and growth.