We began by analyzing local and national data on girls and women in sports to uncover key insights and opportunities for the future. Research shows that girls who play sports have higher levels of confidence, self-esteem, and long-term health benefits, but girls in Michigan participate in athletics at a lower rate than boys, mirroring national trends. In fact, in 2017 only 11% of girls aged 5-13 in southeast Michigan get one hour of play per day. 

Informed by these insights, we led the development of the script, provided art direction, and oversaw the videographer, video participants, and site logistics for “Let’s Get Girls in the Game,” a short video featuring a diverse group of southeast Michigan girls playing and sharing how they feel to be active. The language emerged from conversations with Detroit high school girls who play lacrosse and volleyball, reflecting on how sports have shaped their lives. The video reinforces Project Play’s commitment to fair and equitable access to play for all girls.

The Work Department also co-produced Find Your Next Move, a half day sports sampling event designed to bring girls together and introduce them to new forms of play in an inspiring, welcoming and fun-filled environment. Nearly 300 girls, ages 5-13 took part in eight different sports activities, including soccer, flag football, basketball, tennis, volleyball, yoga, cheerleading, and free play.