We began by conducting a literature review of local and national data on girls and women in sports to identify key learnings and areas of opportunity for the future. Research shows that girls who play sports have higher levels of confidence, self-esteem, and long-term health benefits, but girls in Michigan participate in athletics at a lower rate than boys, mirroring national trends. Only 11% of girls aged 5-13 in southeast Michigan get one hour of play per day. 

We led the development of the script, provided art direction, and managed the videographer, video participants, and site logistics for a short video titled “Let’s Get Girls More in the Game.” It features a diverse group of southeast Michigan girls playing and sharing how they feel to be active. The language grew from listening sessions we facilitated with two groups of high school girls who play lacrosse and volleyball to understand the impact playing sports has had on them. The video reinforces Project Play’s commitment to fair and equitable access to play for all girls.

The Work Department also co-produced Find Your Next Move, a half day sports sampling event designed to introduce girls to new forms of play in an inspiring, welcoming and fun-filled environment. Nearly 300 girls, ages 5-13 took part in eight different sports activities, including soccer, flag football, basketball, tennis, volleyball, yoga, cheerleading, and free play. Our role encompassed facilitating youth sports organizations within Project Play's network to access grants to organize and host sports sampling stations, engaging girls involved in their programs. Additionally, we managed event budgeting, logistics, vendor communication, branding, promotional material design, and ensured the event's execution aligned with our envisioned plan through coordination and a detailed run of show.